Every Friday, my store does something called French Press Friday. This idea was adopted from another partner, Cookie, who is on the other side of the country. Thanks to social media, we were able to connect and she inspired us to commit to doing french press Friday each and every week. By doing this, we have completed our passports, and now are moving on to Reserve coffees! I am kind of a coffee hoarder. I’ll get a coffee, and keep it hidden until I have a special tasting or a meeting. Mexico Guadalupe Zajú is the Reserve subscription for October, so I really wanted to use that, but the idea for this tasting goes a bit further back.
In March, at the Starbucks shareholders meeting, I was able to sample a reserve coffee I had never seen or heard of before; Mexico Finca Nueva Esperanza. A few of the Roastery partners were sampling it on the siphon, and I was struck at how sweet and soft this coffee was, with vibrant notes of almond and lemon. I knew I had to have this coffee, and I knew that I wanted to make conchas, because the artwork of the card reminded me of the neon sugar paste. Getting this coffee was not an easy task…..